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How to Choose the Best Reward Cards for Your Incentive Program

Reward Program Cards

For every incentive program, there’s an ideal reward strategy. Customers, employees and sales teams are all motivated by different things, and the right reward will delight your recipients and support your program goals.

For example, recent Blackhawk Network research revealed that 97% of reward recipients are delighted to receive a reward of any type. But over half—56%—actually expect to be offered choices.1 That’s why Visa® and Mastercard® Reward Cards or merchant gift cards are popular with customers and employees: these rewards let the cardholder choose exactly what to purchase.

1An online survey of 1,515 Americans was completed between January 25 and February 5, 2018, using Leger’s online panel, LegerWeb. The margin of error for this study was +/-2.5%, 19 times out of 20.

The Universal Appeal of Visa and Mastercard Reward Cards

Ideal for many incentive programs, these reward cards allow your program participants to use their cards anywhere the network’s debit cards are accepted. Plus, they can offer a fully branded experience when you add your logo and, if you’d like, even create your own custom card background design. If you want to personalize these cards, that’s an option too; you can add your recipients’ names and a brief message.

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Deliver Instant Reward Gratification Digitally

Today’s always-connected culture can give your incentive program an added advantage: fast domestic and international reward delivery with egifts or virtual Visa or Mastercard rewards. These digital incentives arrive via email, and many of them can be added to a mobile wallet. They’re a great way to recognize and reinforce the actions that you want your customers, employees or sales teams to complete.

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Merchant Gift Cards: Perpetually Popular Rewards

Also known as single-merchant cards, gift cards are often the ideal choice when you’re focused on a specific strategic goal. For example, you could support a beach-themed promotion with a gift card to a seafood restaurant. This is the card people everywhere know and love as the perfect reward for any person and any occasion. It features the branding of a specific retailer, restaurant chain or entertainment venue, and is a single-load card.

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OmniCodes: Give Reward Choices, but Don’t Blow Your Budget

One of the smartest reward options for use with incentive programs is an OmniCode. It’s a virtual reward code that’s delivered and redeemed digitally in a customizable gift card mall, providing fast delivery, instant redemption opportunity, broad appeal and reward choices that support your program goals. For the budget-conscious, OmniCodes eliminate card production and mailing costs—plus, you are automatically refunded the value of unredeemed codes.

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Happy Card Gift Cards: A Fun Way to Give Choices

These gift cards are based around themes, such as Happy Moments, Happy Dining, Happy Guy, Happy Beauty and more. Each card features four to eight popular merchants, so you can be confident that each recipient will have more than one great place to use their reward card. Plus, they can be used at one or more of the brands shown, making them flexible and fun to receive and use.

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Need Help Choosing the Right Reward?

No problem—we have experts standing by to help you choose the best incentive for your audience and program goals. Start a conversation by calling 866.353.4877 now.

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