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About Us

OmniCard functions as a corporate and B2B card platform for GiftCards.com. A leader in the “branded value” space, GiftCards.com was started in 1999 and acquired by Blackhawk Network in 2016.

We operate as an independent reward program manager and work with top clients in strategic industries such as healthcare, energy, manufacturing, real estate and marketing. We have partnerships with major banks, processors and the Visa® and Mastercard® payment networks.

OmniCard clients realize the benefits of our independent operation including:

  • Highly customizable programs and products
  • No minimum volumes on orders (down to a single reward card)
  • On-demand printing

This type of value and responsiveness has led to a customer retention rate of nearly 90%.

We offer a variety of open-loop, closed-loop and filtered-use reward products. Co-branding is a popular and effective option for our open-loop products and virtual options.

Larger and technology-driven clients make use of our robust API suite. This allows automated approaches for white-label solutions. In these cases, OmniCard acts as the fulfillment and technology solution platform for various reward programs and applications.

As a leader in the industry, OmniCard looks forward to ongoing innovation and success with our clients and partners.

Quick Facts

  • We have been issuing reward products since 1999
  • Over 5,000 clients including more than 25% of the Fortune 500
  • Providing print-on-demand fulfillment since 2008